Ede'mNow Health Marketplace ("Ede'mNow," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website, health coverage request forms, advertisements, and related services.
Information We Collect
Depending on how you interact with us, we may collect information such as:
- Name, phone number, email address, ZIP code, city, state, and county.
- Date of birth when voluntarily provided.
- Health coverage interests, such as ACA, Medicare, Dental, Vision, or other ancillary coverage.
- Household size, estimated household income, preferred contact method, and information you provide in notes or forms.
- Lead-source and advertising information, such as campaign, ad, referral, and UTM parameters.
- Technical information such as browser/device information, IP-derived information, and website usage data when available through our service providers.
How We Use Information
We may use information to:
- Respond to your request for information about health coverage options.
- Contact you by phone, text message, and/or email when you have provided permission to do so.
- Schedule appointments, follow up on requests, and maintain customer relationship records.
- Help determine which licensed agent or representative should respond to your request.
- Operate, secure, improve, and measure our website, forms, advertising, and customer-service processes.
- Comply with legal, regulatory, carrier, Marketplace, Medicare, and recordkeeping obligations that may apply.
Consent to Contact
When you submit a request and affirmatively agree to be contacted, you authorize Ede'mNow to contact you using the contact information you provide, including by phone, text message, and/or email, regarding health coverage options. Submitting a request is not enrollment, does not guarantee eligibility, and does not guarantee plan availability. You may ask us to stop contacting you at any time.
How We Share Information
We may disclose information to service providers and business partners that help us operate our website, CRM, communications, advertising, lead delivery, data hosting, security, and customer-service systems. We may also disclose information to licensed insurance agents, agencies, carriers, enrollment platforms, or other parties when reasonably necessary to respond to your request or provide requested services, subject to applicable law and authorization requirements.
We may disclose information when required by law, regulation, legal process, or to protect the rights, safety, and security of Ede'mNow, our customers, or others.
Advertising and Analytics
We may use advertising and analytics services, including services provided by platforms such as Google and Meta, to measure campaign performance, understand how visitors find us, and improve our advertising. These providers may process identifiers, device information, and interaction data according to their own privacy policies and applicable law.
Sale or Sharing of Personal Information
We do not sell personal information for monetary payment. Certain advertising or analytics activities may be treated as "sharing," "targeted advertising," or similar activity under some state privacy laws. Where required, you may have rights to opt out of those activities.
Data Security and Retention
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system can guarantee absolute security. We retain information for as long as reasonably necessary for customer service, business operations, compliance, dispute resolution, and legal or regulatory recordkeeping requirements.
Your Privacy Choices
Depending on where you live, you may have rights regarding access, correction, deletion, portability, restriction, or certain uses of your personal information. You may also ask us to stop marketing communications. We may need to verify your identity before completing a request.
Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our public lead forms.
Health Information
Please do not submit unnecessary medical records or highly sensitive medical information through general website forms. If additional information is required for an insurance application or enrollment, we will provide or direct you to the appropriate process.
Third-Party Websites
Our website or communications may link to third-party websites, carrier sites, government resources, or enrollment platforms. Their privacy practices are governed by their own policies.
Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top indicates when it was last updated.
Contact Us
For privacy questions or requests, contact Ede'mNow Health Marketplace at edem@edemnow.com.